Born in Montréal, 1923. His work ran in He used multiple pen names: He had more identities than His career: A few years later, I showed up. Some of us celebrate dads for showing up. Showing up is the baseline. Some dads made us laugh. Others taught us to see the world with wonder. My dad made jokes for a living. Cartoons. Single-panel windows into a world where children were, in his words, "the best comedians since the silent movies." He understood something most people miss: the best humor doesn't announce itself. It waits. As I grew, I realized these different levels of living, working, and playing. The practitioner, the professional, and the genius of life, and of fatherhood.Here's what I mean. The practitioner dad gets the burger to the table. He's there. And there is not nothing. Presence beats absence every time, and in a world where too many kids grow up with an empty chair, showing up is already a victory. But it's the beginning, not the destination. The professional dad plates it beautifully. Right advice. Right lessons. Right boxes checked. He gets the Hallmark card. He earned it. But correct is not memorable. A technically perfect cartoon nobody laughs at is a failure. A father who never surprises you is a checklist with a pulse. The genius dad adds an ingredient you never saw coming. And you remember it for the rest of your life. My father's ingredient was surprise. He never gave me career advice. He drew. He observed. He found the Five things I learned from him, whether he meant to teach me or not:
Repeat until it's who you are, not merely what you do. Eleven years. Not a lifetime. But the man who drew those cartoons and the man who raised me were the same man. He didn't perform creativity. He was creative. He didn't manufacture warmth. He was warm. You can't fake the ingredient. The greatest lesson was questioning everything to elevate anything ordinary to the extraordinary. I've spent forty years helping founders, owners, and entrepreneurs of all types escape the wall of beige. Teaching that different beats better. That the ingredient nobody saw coming is the only thing anyone remembers. I learned it from a cartoonist in Brooklyn who used three different names, drew eleven years of quiet genius, and never once sat me down to explain what he was doing. He didn't tell me how to stand out. He showed me what standing out looks like when you're not even trying. That's the ingredient. Happy Father's Day.
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I'm David Brier—the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs. (Explains why I wrote the bestseller Brand Intervention that Daymond John calls "Genius.")
Issue #152 Reader Growth means expansion. That's what everyone believes. More markets. More products. More everything. That belief is bleeding companies dry. Alex Hormozi (whose businesses generate over $273,000 every day of the year) calls it the most expensive lesson of his career. Every time he widened his focus, revenue collapsed, because one of violating a key law of business: In the wrong circumstances, widening the focus dilutes strength. I'm talking kryptonite. This morning, I just...
Issue #151 Reader The curly hair market is barreling toward $5.6 billion. We told them to stuff it. Shelves are packed with the same three promises: definition, moisture, frizz control. Every brand riffing on the same tired script, having a pissing contest over who's the shiniest. A color technician with 40 years of working knowledge came to me with a business getting swallowed by the noise. I flipped her business model on its head. Curly hair and all. Instead of joining the circus, we...
Issue #150 Reader McDonald's showed up with a billboard that had no logo, no slogan, and cowboys wearing French fry fringe. One image. Three seconds of looking. Instantly, my popular "12 Best Billboard Ads of All Time" article was suddenly one fry short of a Happy Meal. ;-( Western jackets stitched in McDonald's red and yellow. Belt buckles hiding Big Macs. Leather strips that, when you look twice, are golden fries. No headline explaining the benefit. No copy telling you what to feel. The ad...