I'm David Brier—the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs. (Explains why I wrote the bestseller Brand Intervention that Daymond John calls "Genius.")
Special Bonus: National Book Lover's Day
Most people treat books like information delivery systems. A book is a decision tree disguised as chapters. This is why I am celebrating National Book Lover's Day, August 9thBecause every page in a book is a fork (and every chapter is a knife). You either walk away asking better questions, or you wasted your weekend. AI can summarize a book in 90 seconds. But AI cannot replicate what happens when a single paragraph makes you question something you've believed for years, or even decades. That's the part nobody talks about. I wrote two bestsellers. Each hit #1 on Amazon. More importantly, they changed how founders, CEOs and their companies do business, helping to drive millions in growth nd impact. The first was Brand Intervention. Foreword by Daymond John. The sequel was Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths. Foreword by Claude Silver, Chief Heart Officer at VaynerMedia. Two very different people. Two very different worlds. Daymond built FUBU from nothing. Came from Brooklyn and Queens like me. Became a household name with Shark Tank. Claude built the human operating system inside one of the most driven agencies on the planet. Each wrote the foreword for the same reason. Not because the books were about branding theory. Because both books made people think. Asking questions that nobody else in the room was. That's what a real book does. It doesn't hand you a framework. It changes what you question. When AI hands every competitor the same playbook, the only brands that still surprise us are the ones asking questions the playbook never thought to ask. That is the last advantage. The one that cannot be prompted. Your competitors are reading the same threads, saving the same carousels, prompting the same tools. The brands that read books are the ones asking better questions than their competitors. Grab these books if you don't have them. If you do have them, buy copies for team members and partners to make an even bigger splash in your world. David
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The Saturday email your competitors hope you never find. (One coffee. Zero fluff.)
I'm David Brier—the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs. (Explains why I wrote the bestseller Brand Intervention that Daymond John calls "Genius.")
Issue #159 Reader Every single week I get the call "We hired [branding guru du jour] who downloaded the latest branding algorithms from the cosmos via Starlink during a juice cleanse." It's painful to hear. It's why, this morning, I am publishing the field guide to telling the fakes from the real ones. Why? Because someone just dropped $50K on a branding guru who spent three months "aligning energies" and delivered zero strategy. While someone else dropped six figures on a firm that produced...
Issue #158 Reader One word kills more deals than any objection, any pricing complaint, any "we went another direction." That word? Digest. "Hey, I'm going to need a little time to digest what you just told me. Circle back in a couple of weeks?" John Barrows calls it the kiss of death. After 25+ years inside Salesforce, LinkedIn, Google, Amazon, and Okta, after 250+ podcast episodes and 1.2 million downloads, John's seen it happen more times than he can count. John had me on his podcast, Make...
Issue #157 Reader Picture this: You're known for selling the best, most satisfying coffee. Then a crazy idea hits you: Your customers love you for coffee. Your brand screams coffee. Your whole identity is built on it. My custom espresso made in my own kitchen And then one day, you decide to sell tea. What do you do? Most brands botch this. They water down everything that made them magnetic in the first place. They try to be "for everyone" and end up being for no one. But there's a way to pull...