Stop burning cash on marketing. Every Saturday, I share how to make your brand a magnet, not a money pit.
I'm David Brier—the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs. (Explains why I wrote the bestseller Brand Intervention that Daymond John calls "Genius.")
Monday Bonus: They said, "Name country without the letter E"
A quick requestI’ve been honored to be ranked in the Top 10 Global Gurus for Branding for the last 7 years straight. If my work has helped you sharpen your approach to branding, positioning, or differentiation, It would mean the world to me to get your vote to move me back into the Top 5. You can vote here: https://globalgurus.org/vote/brand/ Thanks so much, and see you Thursday!
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Stop burning cash on marketing. Every Saturday, I share how to make your brand a magnet, not a money pit.
I'm David Brier—the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs. (Explains why I wrote the bestseller Brand Intervention that Daymond John calls "Genius.")
Reader Your Thursday Morning Bonus: Overthinking is fear wearing a lab coat. Every real breakthrough I’ve had came right after the same moment: “This isn’t working.” What I missed was staring me in the face: It wasn’t overthinking.It was underdoing. That moment isn’t failure. It’s the point where the easy answers run out. Most people interpret this as a dead end. It’s not. It’s where the work actually begins. Every breakthrough I’ve hit—every one—came right after that exact feeling. Not...
Here's your Monday Morning Bonus Reader The distance between learning and doing? That’s the Genius Gap. The smaller the gap → the more you tap into your genius.The bigger the gap → the more you feel stuck or stagnant. Plans are great but that can be an endless hamster wheel. What does move your brand? Action. Because with action, you learn. What works. What doesn't. Who to trust. Who you can rely on. Like Sarah who just closed a $100,000 deal with a new client based on implementing this exact...
Issue #139 Reader You don’t have a marketing problem.You have a branding problem. Most companies confuse the two—and it’s costing them more than they realize. The outcome? Marketing doesn’t fix a weak brand.It amplifies it. Jaguar killed decades of luxury positions in a few days of stupid marketing Which means if your message sounds like everyone else, you don’t get more attention. You get ignored faster. Branding isn’t your logo.It’s not your website.It’s not colors. It’s the position you...