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The Saturday email your competitors hope you never find. (One coffee. Zero fluff.)

#157: You're known for one thing. Now you want to sell two.

Published 3 months ago • 1 min read

Issue #157

Reader

Picture this: You're known for selling the best, most satisfying coffee. Then a crazy idea hits you:

Your customers love you for coffee. Your brand screams coffee. Your whole identity is built on it.

And then one day, you decide to sell tea.

What do you do?

Most brands botch this. They water down everything that made them magnetic in the first place. They try to be "for everyone" and end up being for no one.

But there's a way to pull it off without betraying the thing your audience fell in love with.

I wrote about exactly this: How a brand can cross into what feels like enemy territory and come out stronger, not weaker.

And I show you how I successfully did this for Dunn Brothers coffee.

It's a short read (under 3 minutes with LOTS of visuals), but the principle behind it applies to any brand expanding beyond its core:

How do you stay fiercely true to who you are while becoming something more?

Brands that get this right don't just add a product line. They add a chapter to their story.

👉 Read: How to Market Tea When You're Selling Coffee​

If you're sitting on a product expansion, a new offer, or a pivot that feels risky, this will reframe how you think about it.

Talk soon, David

P.S. Have a brand challenge that leaves you feeling decaffeinated? Schedule a call and let's get your party started.

The Saturday email your competitors hope you never find. (One coffee. Zero fluff.)

by David Brier, Bestselling Author and Rebranding Expert

I'm David Brier—the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs. (Explains why I wrote the bestseller Brand Intervention that Daymond John calls "Genius.")

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