profile

Stop burning cash on marketing. Every Saturday, I share how to make your brand a magnet, not a money pit.

#138: A 3-minute audit to make you more money

Published 13 days ago • 1 min read

Issue #138

Reader

Most businesses try to make more money by adding something. Wrong move.

More offers.
More features.
More complexity.

That’s the most common mistake.

The fastest path to more revenue is 180 degrees opposite: you must master removing things.

What do you remove specifically?

The friction customers quietly tolerate.

The frustrations they secretly hate.
The upsetting extra steps that they outgrew.
The annoying speed bumps they quietly despise.

Here’s a simple 3-question audit you can run on your business today:

1. What frustration do customers accept because “that’s just how it's done”?

Example: taxis before Uber.

Cash payments.
Standing in the rain.
No idea when the car arrives.

Uber didn’t add features.

They removed friction.

2. What step in your customer experience feels unnecessarily difficult?

Forms.
Waiting.
Confusing choices.

Every extra step costs you money. And customers.

3. What inconvenience has your industry normalized?

The opportunity commonly hides there.

Because when one company removes that pain…

Customers jump ship and move fast, because they feel, "Someone finally gets it."

Don't just read this email and stop.

Take full advantage of the entire breakdown in today’s article, including the full Simplicity Audit you can apply to your own business this afternoon.

It takes less than 10 minutes.

It reveals opportunities you and your competition are missing or overlooking.

Read the full article here:

​How to Make More Money: Solve the Harder Problem, Not the Obvious One​

David

Stop burning cash on marketing. Every Saturday, I share how to make your brand a magnet, not a money pit.

by David Brier, Bestselling Author and Rebranding Expert

I'm David Brier—the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs. (Explains why I wrote the bestseller Brand Intervention that Daymond John calls "Genius.")

Read more from Stop burning cash on marketing. Every Saturday, I share how to make your brand a magnet, not a money pit.

Reader Your Thursday Morning Bonus: Overthinking is fear wearing a lab coat. Every real breakthrough I’ve had came right after the same moment: “This isn’t working.” What I missed was staring me in the face: It wasn’t overthinking.It was underdoing. That moment isn’t failure. It’s the point where the easy answers run out. Most people interpret this as a dead end. It’s not. It’s where the work actually begins. Every breakthrough I’ve hit—every one—came right after that exact feeling. Not...

about 16 hours ago • 1 min read

Here's your Monday Morning Bonus Reader The distance between learning and doing? That’s the Genius Gap. The smaller the gap → the more you tap into your genius.The bigger the gap → the more you feel stuck or stagnant. Plans are great but that can be an endless hamster wheel. What does move your brand? Action. Because with action, you learn. What works. What doesn't. Who to trust. Who you can rely on. Like Sarah who just closed a $100,000 deal with a new client based on implementing this exact...

4 days ago • 1 min read

Issue #139 Reader You don’t have a marketing problem.You have a branding problem. Most companies confuse the two—and it’s costing them more than they realize. The outcome? Marketing doesn’t fix a weak brand.It amplifies it. Jaguar killed decades of luxury positions in a few days of stupid marketing Which means if your message sounds like everyone else, you don’t get more attention. You get ignored faster. Branding isn’t your logo.It’s not your website.It’s not colors. It’s the position you...

6 days ago • 1 min read