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The Saturday email your competitors hope you never find. (One coffee. Zero fluff.)

#148: Average has become an epidemic (it's killing your business)

Published 24 days ago • 1 min read

Issue #148

Reader

There’s more polished, professional-looking sameness in the market than at any point in history.

And, it's killing your business, way more than a rude insensitive salesperson ever would.

For one simple reason: Average has become an epidemic.

The actual problem? AI is pumping out content at industrial scale. And templates are masquerading as strategy.

And it's not because people suddenly got lazy.

It's because looking good became cheap.

And the result?

An ocean of businesses all sounding strangely… interchangeable.

That’s why I wrote today's article.

To reduce branding to the simplest useful definition I’ve found after four decades doing this work.

This will save you time (and save your ass at the same time).

Inside today's new article, I break down:

• Why being better isn’t enough anymore
• Why ignorant use of AI amplifies weak strategy instead of fixing it
• Why most brands don’t lose to competitors, they disappear into similarity
• The questions that expose whether your brand actually stands apart

Here's the link:

👉 https://www.risingabovethenoise.com/art-of-differentiation/​

— David

P.S. AI didn’t create the sameness problem. We did. This is the road out of sounding like your worst competitor.

The Saturday email your competitors hope you never find. (One coffee. Zero fluff.)

by David Brier, Bestselling Author and Rebranding Expert

I'm David Brier—the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs. (Explains why I wrote the bestseller Brand Intervention that Daymond John calls "Genius.")

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