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The Saturday email your competitors hope you never find. (One coffee. Zero fluff.)

#147: The tagline that redefined this monopoly

Published about 1 month ago • 1 min read

Issue #147

Reader

Most brands in crowded categories make the same mistake:

• More noise.
• More claims.
• More clutter.

When I rebuilt the Simply Snackin' brand, I did the opposite: I stripped away all excess.

And that's why I wrote today's article, showing you this dramatic rebranding of their product:

Inside, I show you:

→ The 4 traits that separate exceptional brands from forgettable ones
→ The strategic insight that unearthed, "Nature's Original Protein Bar" nailing their killer distinction
→ How simplifying the package (not complicating it) created instant shelf differentiation
→ The color-coding strategy that made buying decisions effortless

The thing most CEOs miss:

→ Complexity doesn't signal expertise.
→ It signals confusion.
→ And loses sales.

The brands that win?

They make the complex simple.
They stand for something real.
They use design as a weapon, not decoration.

Simply Snackin' went from "one more premium jerky" to a category of one: Nature's original protein bar.

​See exactly how they did it →​

Leave your customers hungry for more,
David Brier

P.S. Don't know where to start deleting? Need an objective set of eyes to help remove the fluff and distractions? Schedule a free UNcovery call—just you and me, no pitch, no fluff—and I'll diagnose what's actually holding your brand back.

The Saturday email your competitors hope you never find. (One coffee. Zero fluff.)

by David Brier, Bestselling Author and Rebranding Expert

I'm David Brier—the guy CEOs call when they've burned so much cash on marketing, their spouses think they have a coke habit. I'm like rehab for your brand, except instead of getting you clean, I get you profitable. Think of me as the Betty Ford Clinic of branding, but with better ROI and no group hugs. (Explains why I wrote the bestseller Brand Intervention that Daymond John calls "Genius.")

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